Facebook promotes your company in ways that websites and sales emails can’t.
That’s because Facebook reaches people who choose to follow your page.
If you’re missing out on Facebook followers, you’re missing out on sales.
Small Screens Achieve Big Dreams
First of all, Google wants your company to take advantage of mobile. It only makes sense to keep things user-friendly. Everyone’s gone mobile so businesses need to go mobile, too.
All popular websites make sure to conform to Google’s exacting standards for web design on a small screen. That means they make sure that their website looks great on phones, tablets, and PCs.
If a customer…
- likes the way your website looks on his or her phone
- finds it easy to navigate your website on his or her phone
- receives direct communication from your website while shopping
Then it’s almost guaranteed that customer will also want to connect on social media.
A large part of the mobile experience is social media. Facebook just keeps gaining users. And when users like a company, they follow it online for company updates.
Obviously, it’s easier to update a social media page than it is just about anything else. Sure, you can and should update a blog, but a status update is to the point. It’s perfect for mobile users who are already scrolling Facebook.
It’s time to reach them.
Who Facebook Reaches
The statistics are staggering: Over three-quarters of millennials use Facebook on their phones. If you’re not in their hands, then you’re not on their minds.
And it’s not just millennials that use Facebook. All ages use it.
If your company’s not mobile effective, then it’s missing out on all those people. Even if you’re a company that does international business, then you’ve really got to catch up.
After all, Facebook’s more than just a U.S. phenomenon
Don’t panic. Instead, let’s make some changes.
Four Ways That Facebook Helps Expand Your Business
If you’re innovative and use Facebook daily, you can expand your business via the 79% of American internet users enjoying Facebook on an almost every day.
And yes, we said “enjoying”. People love to use Facebook which works to your advantage because they’re willingly there rather than forced to be there. You don’t need to drag them onto the site.
Here are four ways to connect with them.
1. Schedule Posts Ahead of Time
Facebook allows you to pre-arrange posts for a few hours or even months ahead.
Scheduling keeps your page updated in a timely fashion. Nothing looks worse than a page that hasn’t been updated recently.
That makes a company look like they’ve gone out of business.
Without getting too political or off-putting, post about award shows, sporting events, and scientific discoveries. These posts appeal to all types of people. They increase likes and shares, especially if they’re funny!
That brings more people to your page.
And current event posts make you seem multifaceted instead of spammy. After all, a relevant company understands that its customers are three-dimensional individuals with varied interests beyond what they sell.
You should also include posts pertaining to company happenings. There’s lots of info to choose from, including
- recent award nominations or wins
- new location openings
- new products
- recent technology
- new hires.
All of these shares serve as a constant reminder that you’re ready to fulfill customer needs.
You can even ask them what they want or think.
2. Ask and Ye Shall Make a Sale
Turn your posts into marketing surveys.
When you post anything on Facebook, people are going to comment on it.
Therefore, it makes sense to directly ask them what they want or think about
- certain products
- recent product changes
- ideas for improvements
- customer service
- and more.
This information can be put into other outreach efforts. Those efforts include direct emails about setting up consultations, or coupons sent via mobile devices as people shop in real time.
All of this will expand your business by increasing sales. It also garners you free advertising.
This brings us to why you need to share your blog.
3. Share Your Blog Posts
We mentioned blogs above and said that people are more likely to be scrolling Facebook than reading your blog.
That’s why you should put your blog on Facebook.
People love blogs from companies they like. They just don’t always remember to look for them because a company website is usually not a daily check-in for most people.
Post your blog so they can see it without having to search.
Write about how to solve problems, share inside scoops, offer freebies or advanced access to products. Put the people who leave the first five comments on a special deal list.
This definitely leads to more follows and more customers.
And a lot of those people are going to want to see who’s behind the scene.
4. Go Live
Nothing builds and engages an audience like video.
Video keeps people watching and sharing. It makes your brand familiar and accessible. It’s a surefire way to expand your business, especially if it’s live.
Facebook offers Facebook Live, which lets you create a live video that reaches your customers who not only share it but react to it in real time.
You can use this to increase business by documenting their reactions and how many shares you received, almost instantly.
Ways to use Facebook Live include offering up-close and personal views of your office, sharing live events like product debuts, and doing daily updates.
Make sure to respond to what people are saying so they know they matter to you. Use their comments for marketing that gains you sales and loyal customers.
The opportunities are endless.
It’s time to set up a consultation and let us teach you what else we know about your Facebook needs.
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Each step of the way, we create the most effective marketing plan to help you expand your business by leaps and bounds.
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