We live, work and play in the digital age.
Your business is no exception, and you must implement digital marketing and advertising in order to keep playing ball.
But don’t be scared: technology, while complex and ever-growing, is simple to implement (and we can help!)
Here are five helpful digital marketing tools for you to consider as you work to grow your small business.
1. Are You Leveraging Analytics to Target the Right Customers with the Right Message?
Google Analytics and Adobe Analytics are two well-known brands, but there are a variety of outfitters that specialize in various industries and their individual needs.
Analytics can provide truly valuable insight, like how long your customers are staying on your homepage, or which links they’re clicking the most. It’s one of the most helpful digital marketing tools out there.
Page views are categorized into unique vs. repeat, which helps you further drill into your online reach.
You can also gain clues about which search engines are leading to your site, and what keywords are giving you the most hits (valuable insight as you work to enhance your search engine optimization (SEO) strategy.)
Lastly, analytics can offer you demographic information – including the location of your web page viewers. Trying to decide between a marketing event in India and one in Puerto Rico? Analytics may be that tipping point.
All of this assists you in better targeting your page viewers, and more effectively attracting the customers you want.
2. Grow Your Business with Social Media Marketing
No matter your online marketing strategy, that’s a big piece of the pie, and you want in on it.
You’re at an advantage already with the ability to anonymously view the social media feeds of your competitors. Use this to your advantage and develop your strategy accordingly: what makes you different? Better?
Arguably one of the easiest and cheapest ways to reach a broad audience, social media is one of the most versatile and helpful digital marketing tools. It’s a great way to not only advertise your products or services, but to engage with your customers in relevant, meaningful ways.
Seek feedback, post store events, give a shout-out to hardworking employees or post upcoming sales. Social media serves dual purpose as a content creation platform: post blog or website updates, including photos and even real-time “live” videos.
Helpful digital marketing tools like social media also have the ability to not only connect with current customers, but bring in new customers, too: thanks to the algorithms sitting behind sites like Facebook, your customers’ friends will get the occasional peek into your activity without you needing to do a single thing.
We can help you navigate the ever-expanding world of social media to ensure that, no matter the latest trends, your business stays on the front line. It isn’t nearly as overwhelming as it seems, and our experts are on-hand to get you started.
3. Follow Your Customers (in a Non-stalker Way) with Retargeting Ads
This sneaky marketing trick explains why you continue to see your wife’s high heels on your news web page long after she’s gone to bed.
Retargeting tools allow you to, literally, retarget your audience after they’ve left your site. And you can narrow down this audience in order to pursue only those page viewers that you think may be most likely to result in a conversion or sale.
Your ad is hosted on a variety of exchanges (such as news websites, social media feeds, or blog pages) reminding your customers that yes, on second thought, he or she did want that new service or product.
It’s one of the helpful digital marketing tools rooted in psychology: out of sight, out of mind. To compensate for this, successful businesses want to ensure that their products are not out of your sight.
And we can all be a little forgetful, right? Second time is a charm! Let us help you reach out to those customers again and close the deal.
4. Content Creation is a Must-Have in the World of Helpful Digital Marketing Tools
Your online marketing strategy should include frequent and relevant content creation. Customers are consumers, and they always want more, different, and better content.
This may include blog posts (or “vlogs” – video blogs) and memes, infographics, or downloadable content like e-books and brochures.
What’s important is that you regularly post and update content. Most top bloggers are posting several times per day, at least. If you can’t keep up, a variety of services exist for you to hire out ghost bloggers.
Don’t forget variety: your content creation should include more than a series of text-heavy blog posts. And don’t forget to engage with your content consumers: ask what they like, and what they don’t.
Your content should also be relevant. If you’re a chiropractic firm, your readers likely won’t appreciate a video post on blenders or a meme about kittens (unless you’ve developed the first proven method of cat spinal adjustments.)
Point is, keep it on point. We know how, and we’d love to share our tips with you as well as other helpful digital marketing tools.
5. Consider Live Chat to Grab Those Customers and Get ‘Em Talking
There’s no better way to personalize a customer’s web page experience than by reaching out to them, instantly, to inquire about their needs and wishes.
In fact, nearly half of customers state that a live chat feature on a company website is a good thing.
Some customers may close out of the window, but many won’t. This is the perfect opportunity for you to identify customer needs and direct them not only to products they definitely want, but also to products they might want.
Live chat is also a great platform for customer feedback or even to initiate purchases and transactions.
And what better way to prove that your company’s customer service is top-notch than to hold a personalized conversation with a potential customer?
We’ve only touched the tip of the iceberg of helpful digital marketing tools.
Are you a small business owner looking for ways to grow your business? Leverage digital marketing and advertising to sneak past the competition.
We can help you with all of this, and more – including additional social media, search, and web page features not mentioned here.
Contact us today to implement your own digital marketing and advertising strategy!