Can you reach out and touch your smartphone? I bet you can. In fact, it’s highly likely that you will experience some degree of separation anxiety if you can’t find it. There’s even a clinical name for the fear of not having your mobile phone, it’s called nomophobia (derived from no-mobile-phone).
It should come as no surprise then that one of biggest trends you can capitalize on to grow your business in 2015 is mobile marketing. Mobile phones are ubiquitous and recent estimates place smartphones at around 75% of the U.S. mobile phone market. Consumers use their smartphones to talk, text, email, access social media, watch videos, play games, search for local businesses, get news and information and also to make purchases. Search Engine Watch reports that 50% of all mobile searches are conducted in hopes of finding local results and 61% of those searches actually result in a purchase. Social Media Today said that 70% of all searches on mobile devices result in some type of action within an hour. Among millennials who own smartphones, eMarketer reported that almost 90% said their smartphones never leave their side! There is no other communication medium with this level of personal engagement and frequent interaction.
Focus On Mobile Functionality
Your business can respond to these mobile trends in several ways that will put you ahead of your competition. First, make sure your website works great on a smartphone because your prospects already expect it. If your website wasn’t designed recently with a smartphone in mind, it won’t work well. If your website doesn’t work well on a smartphone, your visitors will leave quickly to find one that does. That lost prospect is lost revenue. So, get a professionally designed website that is built for mobile devices.
Second, just having a great website for your business is not enough. You have to be visible and get found online. If your prospects can’t find you real quick, your website investment will be in vain. Online searches have replaced the yellow pages and your business must be found under the right search keywords. For example, if someone needs a dentist, they will go online and search for – dentist. They won’t search for the name of a specific dentist unless they already have one. Now try this for your business. Google your product or service and see what shows up on the first page? If your business isn’t listed, or if you are listed after your competitors, allocate some of your marketing budget to get this fixed. There are a number of things you can do to increase your visibility online, but organic search results drive the most amount of traffic to websites. To accomplish the goal of getting found online fast, invest in Search Engine Optimization (SEO) services that include content marketing. Other services that can be combined to increase your online visibility are Google Business View, Search Engine Marketing, and Social Media Marketing.
More Mobile Marketing Tools
Savvy business owners are taking advantage of other mobile marketing technologies to get and stay connected with their clients in real time. They are text message marketing and mobile apps.
Text message marketing is permission based communication with the distinct advantage of extremely high, instantaneous open rates. Studies report that 90% of text messages are read within 3 minutes of receiving them! Just think of all the possibilities this represents for your business. Text message marketing platforms can create and deliver mobile coupons, loyalty reward programs, appointment reminders and confirmations, text to win campaigns, property listing details for realtors, and more. Plus, text message marketing is so affordable that even the smallest of businesses can get started with it.
Mobile apps are also gaining in popularity among small businesses as their costs have declined. Now, small businesses can get a branded mobile app and manage the content updates on their own. Mobile Apps offer the ability to send push notifications which are short messages that appear directly on a phone. These push notifications can be sent out to every phone that has the app, or to specific phones based on their geographic proximity to a business. There are a lot of other features available for mobile apps too, including loyalty reward programs, mobile coupons, turn by turn directions, mobile food ordering and table reservations, mobile photo uploads, and others.
Mobile marketing provides a lot of opportunities for small and medium sized businesses to connect with consumers in real time and right at their time of need. Mobile marketing tools and technologies are very targeted, effective and affordable. So, which of these mobile marketing options are you going to implement in 2015 to achieve greater success? This article originally appeared in Innovation Ocala Magazine in their January 2015.
This article originally appeared in Innovation Ocala Magazine in their January 2015 issue.
John C. Thorman, MBA is the President of Digital Savvy, LLC a full service digital marketing agency located in Ocala, FL. Digital Savvy provides all the marketing tools and technologies businesses need to grow. You can reach John Thorman by email at email@example.com or on his mobile phone at 419-564-5112.