QUESTIONS? CALL: 352.364.4445

Digital Savvy

Digital Savvy

Digital Marketing
That Outperforms

352.364.4445
Email: support@digitalsavvy.com

Digital Savvy, LLC
3101 SW 34th Ave., Suite 905
# 124, Ocala, FL 34474

Open in Google Maps
  • Social
  • Search
    • Google 360º
    • Pay Per Click
    • SEO
    • Online Reviews
    • Business Listings Management
  • Advertising
    • Retargeting
  • Content
    • Video and Photo
    • Email Marketing
    • Text Message Marketing
  • Websites
  • Blog
  • About Us
    • Company Overview
    • Meet The Team
    • Contact Us
Facebook Advertising Campaigns
0
johnthorman
Friday, 27 October 2017 / Published in Internet Marketing

Facebook Advertising Campaigns: 5 Tips for Success

Did your last Facebook Advertising Campaign earn a passing grade, or did your success sink with your marketing budget?

With the introduction of Facebook Advertising Campaigns nearly a decade ago came plenty of new challenges for digital marketers. This new advertising outlet meant new things to learn – and lots of marketing dollars to spend learning them.

Fast forward to today and marketers still don’t have it all figured out. Truth be told, Facebook can help you expand your business. However, there is no magic formula to make every Facebook Advertising Campaign for every company successful.

That’s because your business, like every other business, is unique. Your target audience, your products, and your company culture are unlike any other, and these things have a lot to do with your advertising’s success.

It isn’t magic, but these five tips for Facebook Advertising Campaigns can help every business put their dollars to better use. Try them for yourself and earn the success you deserve:

Take Advantage of Facebook’s Audience Insights

Before you begin any Facebook Advertising Campaigns, you need to know to whom you’re advertising. Facebook has done much of the hard work for you. Their audience insights can help you choose your target market based on the people who have Liked your business page.

Using this data can help you avoid risking time and valuable marketing dollars on the wrong people. As a result, you have a better idea who is most likely to convert after seeing your ad.

Facebook’s Audience Insights is free to use, so there’s no excuse not to take advantage.

Tailor Your Facebook Advertising Campaigns to Each Segment

There’s never a one-size-fits-all solution in advertising. Your ad will get much better results if you tailor your message to specific individuals.

After determining your target market based on Facebook’s Audience Insights, prepare individual marketing messages for each segment. Choose images that resonate with each group. Language, offer, and visuals should all be unique to the people you’re speaking to.

For example, a home goods store might create two separate ads for their bedding sale: one targeting newlyweds and one for college-bound students or parents of students. Each one promotes the same sale, but each appeals to different groups of buyers. This type of targeting can prove to be more effective than a generic ad for bedding, despite the fact that everyone needs bedding items at some point.

Take it a step further and test multiple designs within the same audience to see which one gives you the best results. This can help you further your insights into each group to help you hit your target more effectively in future campaigns.

Don’t Forget Your Call to Action

Once your intended audience sees your message, help them connect the dots to understand what to do next.

Should they click your ad to download a free coupon or ebook? Are you offering a free trial? Do they get a free gift with sign up?

You might think that your offer speaks for itself. True, stating “Our Hottest Selling Selling Product Takes 10 Years Off Your Appearance!” tells the viewer exactly what your product can do for them, but that might not be enough to move the conversion needle.

If you’re offering your product on a free trial or at a special price, let them know about it.

Be clear about what’s in it for them, and help them make the next move. Ads should be more than informative – they need to be actionable if you want to reap the benefits.

Leverage Landing Pages

You put a lot of work and funds into getting people to click on your ad. When they do, you don’t want to botch the results with a poor experience.

Directing your viewers to a landing page can ensure they know exactly what to do when they get there.

Many companies make the mistake of directing the viewer to their general website, where they can make a purchase, sign up for a newsletter, create an account, or a myriad of other activities. When this happens, their original reason for clicking might become overshadowed by something else on your website.

Using a landing page helps to fuse the gap between interest and conversion by helping them make the right connections. They click the ad, they go to the landing page, and they automatically know what to do.

Measure the Correct Metrics

You’ll never know if your Facebook Advertising Campaigns are successful unless you have a way to measure them. But what should you measure to get the most realistic picture of your success?

There are dozens of metrics you can collect from each campaign, but not all of them are worthwhile.

Opt for Sales-Related Metrics

Start with the most obvious: sales. The number of sales and the resulting you revenue you receive directly from your ad campaign are your first indicators of success.

The number of clicks helps you determine how many people were interested enough in your offer to click on your ad. Dividing the number of sales by the number of clicks will give you your conversion rate.

For instance, if 100 people clicked on your ad and 30 people made a purchase afterward, your conversion rate would be 30%.

You’ll also want to pay attention to your total cost per conversion. You can calculate this by dividing the number of conversions by the amount you spent on your campaign.

Subtract your cost per conversion from how much revenue the campaign generated. This will give you your total net revenue. From there, you can subtract any other expenses to reveal your total net profit.

So what do you do with all these numbers?

You can compare them to previous campaigns to see how each one stacks up. If you find one campaign severely underperformed compared to previous campaigns, you may be better positioned to find the root cause.

For example, if you typically earn $20,000 with a particular offer, but notice your last campaign only netted $15,000, that doesn’t necessarily mean your campaign failed. You might find your cost of conversion was lower, which means it costs you less money to get those sales. Your total net profit might even look healthier as a result.

Vanity Metrics Matter, Too

Things like impressions, shares, and likes can give you an idea of viewership, but they aren’t indicative of your advertising prowess.

These vanity metrics don’t mean your ad is working. In fact, if you do get lots of engagement but suffer in real sales, there’s probably something very wrong.

This is why it’s important to compare likes, shares, and clicks with your total sales. You might be able to spot problems early and save yourself some resources.

Facebook’s built-in analytics and your website’s analytics can help you track these things automatically.

There may be additional insights you care about that you can collect. However, focusing on the above metrics are what will help you create better campaigns in the future.

Wrap Up

With a little practice, any business can become a Facebook Advertising Campaign pro.

For more great tips on how to run a better business in the digital world, check out our blog or contact us today!

  • Tweet

What you can read next

grow your business
Grow your business with these 3 online advertising tips you never thought of
google virtual tours
Brooklyn’s Backyard
instagram 101
Instagram 101: How To Attract More Followers

Recent Posts

  • Email blast

    Email Blast: 7 Benefits of Email Marketing

    Social media marketing and cutting-edge mobile ...
  • Visual media marketing

    Visual Media Marketing: The Importance of Storytelling

    Have you ever gotten into an argument with a st...
  • Holiday Sales Chart

    Holiday Sales Plans

    Small Business Owners, are you ready for the Ho...
  • LinkedIn business account

    10 Tips for Creating a LinkedIn Business Account

    In order to have a successful digital marketing...
  • Special Holiday Livestream Workshop at the CEP

    MARKETING WONDERLAND: Getting Your Business Rea...

Recent Comments

    Archives

    • November 2017
    • October 2017
    • June 2017
    • May 2017
    • April 2017
    • October 2016
    • September 2015
    • April 2015
    • January 2015
    • December 2014
    • October 2014
    • August 2014
    • July 2014

    Meta

    • Log in
    • Entries feed
    • Comments feed
    • WordPress.org

    Featured Posts

    • Email blast

      Email Blast: 7 Benefits of Email Marketing

      0 comments
    • Visual media marketing

      Visual Media Marketing: The Importance of Storytelling

      0 comments
    • Holiday Sales Chart

      Holiday Sales Plans

      0 comments
    • LinkedIn business account

      10 Tips for Creating a LinkedIn Business Account

      0 comments
    • Special Holiday Livestream Workshop at the CEP

      0 comments

    SERVICES

    • Social Media
    • Video and Photo
    • Email Marketing
    • Text Message Marketing
    • Retargeting
    • Business Listings Management
    • Online Reviews

    LEGAL

    • Privacy Policy
    • Terms of Use
    • Linking Policy
    • FB Policy
    • Contact Us

    GET IN TOUCH

    352.364.4445
    support@digitalsavvy.com

    Digital Savvy, LLC

    3101 SW 34th Avenue
    Suite 905, #124
    Ocala, FL. 34474

    Open in Google Maps

    GET OUR SAVVY NEWSLETTER

    By subscribing to our mailing list you will always be update with the latest news from us.

    We guarantee 100% privacy. Your information will not be shared.

    • GET SOCIAL
    Digital Savvy


    © 2017 All rights reserved. Digital Savvy, LLC

    TOP