The digital marketing world is vast. And if you’re a new business owner or are just “getting online,” the task of getting up to speed on the digital age of marketing can be rather daunting.
But you would be missing out on potential if you ignored the digital advertising world.
You would miss that 64% of consumers who click on an ad when they are looking to buy an item.
So, if you want to grow your business and bring in customers and leads, then going online with your advertising is the way to go.
But how are you going to do that?
So, to answer that question, we’ve got three online advertising tips that will help you grow your business.
1. Grow Your Business with Reviews
If you expected us to start with something conventional like pay-per-click or something, prepare to be disappointed.
Not all online advertising is done through ads to grow your business.
There are a number of options for online marketing that don’t encompass the traditional model of pay to get your name in front of someone.
88% of consumers trust online reviews as much as a friend’s recommendation.
We’ve been conditioned lately to look for other people’s opinions online before considering a product.
Most eCommerce sites already offer reviews of the products in their marketplaces.
But we’re not here to just talk about garnering positive reviews on eCommerce platforms. Those will happen. And paying people or incentivising customers in any way to give you a positive review is illegal.
Instead, we’ll talk about how to aggregate avenues for reviews to come to you organically and sort-of-organically.
Create Online Review Profiles For Your Business
Of course, products will get reviewed if you’re using an eCommerce site like Amazon or eBay. But sites exist solely for the purpose of reviewing businesses as a whole.
If you’re looking to grow your business, it’s wise to get your name on as many of these sites as possible.
People routinely rely on sites like Yelp and Google’s Local Search to find businesses near them.
And if you’re on these major review sites, not only will people find you, but they might even review you.
If people have a particularly amazing experience, they will be likely to leave you a positive review.
Ask Your Customers For Reviews
While you can’t incentivize reviews, you can straight up ask. If a customer had a good experience, they might be grateful enough to leave a review online.
Send Product To An Online Review Blogger
This will be hit or miss. But it’s worth a try.
If you can find a review blogger who reviews products in your niche, you can get your business name in front of their audience.
If they have a big enough audience, this is free advertising. Just know that these bloggers are typically pretty honest in their reviews.
2. Leverage Data For Online Advertising
It costs money sometimes to grow your business through online advertising. And naturally, you want the best return on your investment.
That means decent lead generation and traffic generation to your website.
If you’re blind to the data available when you’re advertising online, you might be losing money and not knowing it.
Of course, on the internet, there are dozens of factors that go into whether advertising is successful or not.
But leveraging certain tools available to you will help determine an ad campaign’s success.
Leverage Google Adwords And Facebook’s Analytics Tools
There are already a ton of free data points available to you through the programs you’re already using.
Google and Facebook both include some excellent advertising analytics tools for their users to leverage.
Advertise At The Right Time
Getting the most out of your advertisements will both grow your business and give you the best ROI.
And the best way to get the most out of your online advertisements is knowing when to advertise what.
The data you collect will help with this.
If you sell seasonal products, make sure they are advertised in the right season.
Also, understanding when traffic is highest on your ads will help you determine when to run ads.
With most platforms, you can customize when your ads are displayed during the day to take advantage of high volume.
But high volume isn’t everything. In a pay-per-click model, you might need to know when your specific audience is online. And this might take a little bit more research than Google’s Adwords analytics could afford you.
3. Leverage The Power Of Search
Search engines are one of the most powerful online marketing resources on the planet.
Most people click on the first option when they search for a term on Google or Bing. And getting your name at the top of search results is online advertising gold.
If you have the resources, you can invest in SEO services to increase your SERPs or Search Engine Rank Page results.
But there is another way to get your name to the top, and that’s paid search.
If you search any product on Google, you’ll likely see that the first result says “Ad” next to it. That’s because that particular company paid to be there.
At the time of this article’s construction, if you type “Buy a kayak” in Google, you’ll get a link to REI.com as your first search result.
And getting your name to the top of the page rank is an excellent form of paid online advertising that will grow your business.
Long Tail Keywords
You can do this through Google’s AdWords. But some keywords like “buy a kayak” will be competitive and might cost you a pretty penny.
This is why it’s wise to invest some time in some long-tail keyword research. Long-tail keywords have lower search volume but have less competition.
These keywords will be much cheaper and bring you a decently high ROI.
Bonus Tip To Grow Your Business: Hire An Online Marketing Agency
Sometimes the amount of time it would take to climb the learning curve can be saved by hiring someone to do the work for you.
If you want to grow your business through online advertising, get a free quote to find out if a digital marketing agency is right for you.