Yesterday, Google began rolling out its latest search algorithm that some have predicted to be their most significant change ever. It’s been nicknamed Mobilegeddon because of the devastating impact it could have on millions of small businesses. Google’s latest update is focused on delivering better search results to those using mobile phones. Since approximately 60% of online traffic is now conducted from mobile phones, this is really a big deal!
All businesses that rely on local search results to drive traffic into their brick and mortar locations or to their websites will begin feeling the impact first. The question is: How Will This Change Affect You?
If Google deems your website as not mobile friendly, than you will lose your search rankings to your competitors that do have mobile friendly websites. Ouch! So, it is in your best interest to check your website out right now and take action as necessary. Here is a step by step guide on what to do:
1) Grab your smart phone. Do a Google search for your website and look for the “Mobile-friendly” text beside your page description as shown in this example below.
3) Create a new website. If your business needs local customers, then don’t delay. Hire a marketing agency or website design firm to build a mobile responsive website that will restore your lost traffic and help you convert that search traffic into more paying customers.
4) Replace your lost mobile traffic. An excellent short term solution to replace your lost mobile search traffic is to create or expand your AdWords campaign. A Pay Per Click (PPC) advertising campaign will get your business on the front page of Google search results when your prospects are searching for your type of business. Mobile friendliness does affect your Quality Score, so you may have to increase your bid price and pay a little more for your best keywords. But, it will produce results and give your business the visibility it needs while you wait for your new responsive website to be completed.
Mobile search traffic is only going to increase, so don’t ignore Mobilegeddon and don’t delay in responding to it. Update your internet marketing plans and take action today.
Digital Savvy provides all the tools and technology you need to grow. To discuss mobile responsive websites or internet marketing solutions just call (352) 364-4445 or complete this contact form.